Barry ter Voert | Chief Experience Officer (CXO) & EVP Business Development
KLM

Barry ter Voert (Netherlands, 1971) holds an MSc in Business Administration and is an Economics graduate of the University of Tilburg. After a traineeship with Arthur Andersen in London, he joined KLM in 1996 as a Management Trainee.

He has worked in Amsterdam, Budapest and Paris and held various positions such as Senior Vice President Pricing & Revenue Management and Senior Vice President Europe in the Air France KLM commercial organization.
Effective March 2023, Barry joined the KLM Board of Managing Directors in the position of Chief Experience Officer (CXO) & EVP Business Development. In this role he is responsible for the KLM brand, customer experience and developing KLM's business model, heading the departments of Mainport Strategy, Fleet Development, Network Planning, Alliances, Customer Experience and Information Services.