Peter von Moltke | Founder & CEO
DeepLine Consulting

Bio:  Peter von Moltke ─ Founder & CEO, DeepLine Consulting. Peter has 35+ years of aviation, travel distribution, and travel tech experience, acquired with Continental Airlines, American Airlines, Lufthansa, Sabre, Orbitz, Lufthansa Systems, Amadeus, and OAG.   He is currently CEO of his Travel Distribution consulting company, DeepLine Consulting. Peter is considered a leading expert in all segments of aviation travel distribution:  Airlines, GDSs, Aviation Data suppliers (OAG, ATPCO, etc.), and Travel Agencies. His early career included 7 years with Continental Airlines’ computer division, CCS, which became System One following the merger between Continental and Eastern Airlines.  He rapidly progressed from a programmer role to running a 24-hour PSS and Flight Operations customer support, then to leadership in Sales & Marketing. Recruited by American Airlines, his career evolved to become even more relevant to his current skills and capabilities:

• SVP Global Sales, Marketing, and Customer Support, American Airlines Decision Technologies,
• President of AMR Information Services (AMRIS), which provided reservation services to over 30 airlines, including Southwest Airlines, as well as SNCF, the French National railroad,
• SVP Global Sales & Marketing, Sabre Airline IT, and SVP Asia Pacific, Sabre Airline IT, based in Sydney.

He was hired by Orbitz to manage their Asia/Pacific operations leading up to their launch in 2001 and negotiated Participating Carrier Agreements with most of the airlines in the region. Peter then joined the Lufthansa organization as President of LH Systems, Americas.  In addition to his role in managing the business, he was appointed to the boards of SH&E (now ICF) and Amadeus Revenue Integrity. Next, Peter was recruited by Amadeus as SVP of Americas, responsible for relationships with all airlines in the region.  Six years in this role provided him with foundational knowledge that, along with his time at OAG, has given him a unique level of expertise in the North American airline distribution environment, including NDC: 

• He managed the GDS full content agreement negotiations with American, United, Delta, Northwest, Continental, US Airways, and Air Canada.
• This was the period (2006 to 2010) during which the airlines started building direct connect APIs, intending to bypass the GDSs, before the NDC standard was rolled out by IATA.  Peter was deeply involved in these discussions with the airlines as well as Farelogix, also based in Miami.
• Peter managed Amadeus Altea PSS negotiations with United and Avianca and paved the way for Southwest’s eventual acquisition of Altea.

He was then recruited to join UBM Aviation as President & CEO.  This business included the OAG business, as well as Airport Cities and the World Routes events, which were both acquired during his tenure.  In the pursuit of other partnerships and acquisitions, Peter focused extensively on IATA and their developing NDC program, as well as discussions with ATPCO. Some highlights of the14 years as an expert consultant to the travel and travel distribution industry:

• Peter was recruited to lead a major regional OTA development project, working directly with the CEOs of the four largest national carriers.  
• Developed an NDC implementation strategy for the leading OTA in Latin America, as well as a regional airline in Southern Africa.

Peter has a BS Aeronautical Engineering degree from the University of the Witwatersrand in South Africa, ranked globally as the leading university in this academic discipline.