Hiten Parmar | Executive Director
Electric MISSION

Hiten Parmar is a seasoned professional and recognised thought leader with over 21 years of experience, including more than a decade at the forefront of South Africa’s national eMobility programme. As a subject matter expert, he has played a pivotal role in enabling and mobilising the country’s electric mobility ecosystem. With broad-based business and technical expertise, Hiten’s work spans stakeholder engagement, business development, smart grids, electric vehicles, motorsport, automotive engineering, and advanced manufacturing. He has consulted extensively for both government and industry, driving forward-thinking strategies at the intersection of transport, energy, and innovation. Driven by a passion to address global challenges through technology, Hiten is committed to advancing sustainable mobility and energy solutions that enhance economic competitiveness and societal well-being