RODOLFO MODENA | Customer & Market Knowledge Director
Alshaya

Rodolfo Modena is a seasoned professional with a wealth of experience in customer insights and market knowledge. As the Customer & Market Knowledge Director at Alshaya, he plays a pivotal role in driving strategic decisions and enhancing customer experiences in the ever-evolving digital commerce landscape. With a strong background in data analytics, consumer behavior, and market trends, Rodolfo excels in leveraging insights to shape innovative strategies that drive business growth and customer engagement.

Throughout his career, Rodolfo has demonstrated a keen ability to identify emerging trends and opportunities in the digital commerce space. His expertise lies in translating complex data into actionable insights that inform decision-making processes and optimize customer journeys. By staying ahead of the curve and understanding the evolving needs of consumers, Rodolfo has successfully guided organizations towards sustainable growth and competitive advantage.

At Seamless Digital Commerce Saudi Arabia 2025, Rodolfo Modena will share his insights and expertise on the future of payments, fintech, and digital commerce. Attendees can expect to gain valuable knowledge on leveraging data-driven strategies, enhancing customer experiences, and navigating the rapidly changing digital landscape. Rodolfo's passion for innovation and his strategic mindset make him a valuable asset in driving business success and staying ahead in the dynamic world of digital commerce.