Plama Spetsova | General Manager - Tech & Digital Commerce
Apparel group

Plama Spetsova is a dynamic and results-driven professional with a proven track record in the tech and digital commerce industry. As the General Manager of Tech & Digital Commerce at Apparel Group, she brings a wealth of experience and expertise in driving innovative strategies to enhance the digital commerce landscape. With a keen eye for emerging trends and a passion for leveraging technology to optimize business operations, Plama is at the forefront of revolutionizing the way we approach payments, fintech, and digital commerce.

Throughout her career, Plama has demonstrated a strong ability to lead cross-functional teams, develop strategic partnerships, and implement cutting-edge solutions that drive growth and profitability. Her deep understanding of the digital ecosystem, coupled with her strategic mindset, enables her to navigate the complexities of the industry and deliver impactful results.

Plama is a thought leader in the digital commerce space, regularly sharing her insights and expertise at industry events and conferences. Her innovative approach to leveraging technology to create seamless and personalized customer experiences has set her apart as a visionary leader in the field. With a focus on driving digital transformation and fostering a culture of innovation, Plama is dedicated to shaping the future of payments, fintech, and digital commerce.

At Seamless Digital Commerce Saudi Arabia 2025, Plama Spetsova will share her unique perspective on the future of the industry, offering valuable insights and strategies to help businesses stay ahead in an ever-evolving digital landscape. Attendees can expect to gain valuable knowledge and actionable takeaways from her session, as she dives deep into the trends shaping the future of payments, fintech, and digital commerce. Plama's expertise and passion for innovation make her a must-see speaker at this premier industry event.