Farah Anwar Vahedna | Beauty E-commerce Director
Coty

Farah Anwar Vahedna is a seasoned professional in the beauty and e-commerce industry, currently serving as the Beauty E-commerce Director at Coty. With a strong background in digital commerce and a passion for innovation, Farah has a proven track record of driving growth and success in the ever-evolving e-commerce landscape.

Throughout her career, Farah has demonstrated a deep understanding of consumer behavior and market trends, allowing her to develop and implement effective e-commerce strategies that drive revenue and enhance customer experience. Her expertise lies in leveraging digital platforms, data analytics, and emerging technologies to create seamless and personalized shopping experiences for consumers.

At Coty, Farah plays a pivotal role in shaping the company's e-commerce strategy, driving digital transformation, and leading initiatives to optimize the online shopping journey for beauty consumers. Her strategic vision and hands-on approach have been instrumental in expanding Coty's digital footprint and establishing a strong online presence in the competitive beauty industry.

As a speaker at Seamless Digital Commerce Saudi Arabia 2025, Farah brings valuable insights and expertise on the future of payments, fintech, and digital commerce. Her session promises to offer attendees a unique perspective on the latest trends, challenges, and opportunities in the digital commerce landscape, providing actionable strategies to stay ahead in an increasingly digital world.

With her industry knowledge, leadership skills, and innovative mindset, Farah Anwar Vahedna continues to drive growth and success in the beauty e-commerce sector, making her a sought-after expert in the field. Attendees can expect to gain valuable insights and practical advice from Farah's session at Seamless Digital Commerce Saudi Arabia 2025.