Fakhar Iqbal Butt | Vice President CVM, Loyalty & Advanced Analytics, Consumer Marketing
Mobily

Fakhar Iqbal Butt is a seasoned professional with a wealth of experience in customer value management (CVM), loyalty programs, and advanced analytics within the consumer marketing sector. Currently serving as the Vice President of CVM, Loyalty & Advanced Analytics at Mobily, one of Saudi Arabia's leading telecommunications companies, Fakhar brings a unique blend of strategic vision and hands-on expertise to drive business growth and customer engagement.

With a strong background in developing and implementing innovative strategies to enhance customer experience and drive revenue, Fakhar has a proven track record of leveraging data-driven insights to optimize marketing campaigns and loyalty initiatives. His deep understanding of the intersection between technology, data, and consumer behavior allows him to stay at the forefront of industry trends and deliver impactful solutions that resonate with customers.

Fakhar's leadership role at Mobily underscores his ability to navigate complex business challenges and lead cross-functional teams to achieve key objectives. By spearheading initiatives that focus on personalization, customer retention, and digital transformation, he has played a pivotal role in shaping Mobily's competitive position in the market and driving sustainable growth in the digital commerce landscape.

As a speaker at Seamless Saudi Arabia 2025: The Future of Payments, Fintech & Digital Commerce, Fakhar Iqbal Butt will share his insights and expertise on the evolving landscape of customer engagement, loyalty programs, and advanced analytics in the digital era. Attendees can expect to gain valuable perspectives on leveraging data-driven strategies, harnessing technology for business innovation, and staying ahead of the curve in an increasingly competitive market.

With a reputation for delivering results and fostering a culture of continuous improvement, Fakhar is a trusted industry expert who is passionate about driving meaningful change and creating value for both businesses and customers. His commitment to excellence, combined with his strategic mindset and deep industry knowledge, makes him a sought-after speaker and thought leader in the realm of consumer marketing and digital commerce.