What is Seamless Saudi Arabia?


Seamless Saudi Arabia is the Kingdom’s most comprehensive event for digital commerce and merchant payments. Our core focus is on connecting the entire commerce value chain, from digital marketing and e-commerce platforms to in-store retail technology, omnichannel experiences and next-generation payments solutions. It’s where merchants, SMEs, retailers, and payment providers come to explore how every touchpoint, from the first ad click to the final payment, is being reimagined.


Whether you're building seamless checkout journeys, embedded finance tools, or digital loyalty programmes, this is where Saudi’s digital commerce and payments ecosystem meets to do business.

WHO ATTENDS?

 

Merchants & Retailers

From large chains to independent stores, Seamless attracts in-store and online merchants looking to upgrade technology, streamline checkout, drive customer loyalty, and embrace omnichannel retail.

Banks & Financial Institutions

Traditional and digital banks join to explore the latest in payment infrastructure, open banking, embedded finance, and fintech partnerships.

Government & Regulators

Public sector leaders attend to shape policy, support Vision 2030, and engage with the evolving fintech and commerce landscape.

Marketplaces

Online platforms and aggregators attend to explore trends in conversion, cross-border growth, and payment integration.

Payments & Fintech Providers

From POS to card networks, Seamless connects fintechs with banks and merchants to power Saudi Arabia’s digital economy.

Digital Marketers

CMOs and marketers attend to discover tools for performance, personalisation, engagement, and ROI.

 

2025 SPEAKERS

 

 

COMPANIES WHO ATTEND

 

 

Information

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Speakers

Sponsors & Exhibitors

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Our SCEGA License number is 25/3894

 

Contact us

To sponsor or exhibit contact:
Joseph Ridley

joseph.ridley@terrapinn.com

 

To enquire to speak contact:
Rion Breslin

rion.breslin@terrapinn.com

 

Marketing enquiries:
Chelsea Baker-Tull

chelsea.baker-tull@terrapinn.com