INTERVIEW A deep dive in for the corporate banking cloud of tomorrow: making investments for a safer, secure banking ecosystem across Egypt
Keynotes
FINTECH FORUM TRACK
Sep 210:10
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INTERVIEW Leaning on the full capabilities of AI to fuel e-commerce and retail growth: delivering the next generation of shopping experience to North Africa
INTERVIEW Building a promising market: exploring the next stages in fintech investments across Egypt
Keynotes
FINTECH FORUM TRACK
Sep 210:30
Conference pass
INTERVIEW Navigating heightened expectations and demand of today’s tech-savvy shoppers: unveiling new shopping behaviors with big data and smart analytics
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Sep 39:30
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PANEL Digital only, mobile first and innovation at all ends: enabling customers the flexibility to access their banking services anytime, anywhere
Keynotes
FINTECH FORUM TRACK
Sep 39:30
Conference pass
PANEL Augmenting the emergence of cross border commerce in North Africa: activating new trade possibilities with a robust ecosystem and digital infrastructure
PANEL Exploring investor opportunities and challenges across the future Egyptian fintech landscape
Keynotes
FINTECH FORUM TRACK
Sep 311:30
Conference pass
PANEL Digital wallets remain as the new frontier of engagement: what is next for the booming cross sector virtual as consumers continue to reach for their phones
Stage 2: Payments Podium
PAYMENTS PODIUM TRACK
Sep 311:30
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PANEL How North Africa is shaping its digital marketplace future: discovering new opportunities and addressing the region’s challenges
Stage 3: E-commerce
Dina Ihab,Head of E-commerce, Fine Hygienic Holding
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Moussa Asfour / PANEL A region of limitless possibilities awaits: striving for digital commerce excellence with innovation and customers at the forefront
As the Deputy CEO of Carina Wear, Egypt's leading women's fashion brand, Moussa runs the daily operations and support functions of the company, while taking over from the current founder and CEO. With a Bachelor of Science in Mechanical Engineering from New York University and a Credential...
Ahmad Yousry / PANEL A region of limitless possibilities awaits: striving for digital commerce excellence with innovation and customers at the forefront
Ahmad Yousry, Co-Founder & CEO, Rabbit
Ahmad Yousry is the Co-Founder and Chief Executive Officer at Rabbit. Yousry’s 17-year career saw him build and manage various businesses in the tech and telecommunications industries, in 9 different countries and 3 continents across EMEA and APAC. His richly diverse experience underpins his...
Ehab Eid / PANEL A region of limitless possibilities awaits: striving for digital commerce excellence with innovation and customers at the forefront
Ehab Eid, Executive Director / Board Advisor, Alarabia group
Ehab Eid, a distinguished Executive Director and Board Advisor at Alarabia Group. Ehab Eid's impressive career spans a multitude of industries and sectors, showcasing the power of diversity and adaptability. His expertise covers...
Mohammed ElQadi / INTERVIEW Navigating heightened expectations and demand of today’s tech-savvy shoppers: unveiling new shopping behaviors with big data and smart analytics
Mohammed ElQadi, CTO, Arafa Retail Group
Over 18 years of retail tech expertise. Customer obsession meets AI innovation.
Mohammed ElQadi is a passionate retail technologist with a proven track record of driving customer-centric innovation through strategic technology integration. His 18+ year career spans IT management, CTO roles, and...
Alexey Panin / PANEL Transforming the online shopping experience in the region: adapting modern-day technology and unifying operations
Alexey Panin, Head of E-commerce, Samsung
With over 10 years of leadership in sales, marketing, project management & E-commerce strategies in global companies such as Samsung & Bosch for both B2C and B2B sectors, the focus has been on creating and implementing go-to-market and digital commerce strategies as well as collaboration...
Abdelrahman Mohamed / PANEL Transforming the online shopping experience in the region: adapting modern-day technology and unifying operations
Abdelrahman Mohamed, Head of E-Commerce & Digital, Infinity Clinic Pharma
I am a passionate and driven e-commerce leader with over 10 years of experience in the retail and cosmetics industries. I currently lead and manage the e-commerce expansion at a leading company in the beauty sector, across Egypt, UAE, Saudi Arabia, and Africa for both B2B and B2C markets.
Nesrine Muhammed / PANEL Staying ahead of the competition: winning the commerce game with generative AI, data and advanced analytics
Hello, This is Nesrine.
I am currently working as an EHS Analyst for UK PepsiCo Factories.
I was born and raised as an Egyptian, Currently located in Cairo, Egypt. Since I was young, I have been working with my dad as an engineer because being an engineer has been my dream since I was a child.
...
Loay Eletreby / PANEL Staying ahead of the competition: winning the commerce game with generative AI, data and advanced analytics
Loay Eletreby, Regional Head of Marketing, L'azurde
Loay Eletreby is a seasoned digital marketing strategist with over a decade of experience delivering powerful campaigns and promoting innovation. With a BBA in Marketing from the American University in Dubai, Loay has held major roles in organizations including Souq.com, and British American...
Ayman Amin / PANEL Revamping customers’ path to purchase: modernizing consumer journeys to keep up with the latest trends
Ayman Amin, Chief Marketing Officer, PharmaChain
Transforming the digital impact of Mega brands across the Middle East.Digital Marketing/Transformation Leader with +15 years of diversified experience in managing Digital Marketing, E-commerce, and commercials for Multinational and Regional corporates across the Middle East in multiple...
Abdurrahman Ata / PANEL Revamping customers’ path to purchase: modernizing consumer journeys to keep up with the latest trends
Abdurrahman Ata, Direct to Consumer & Marketing Director, Egyptian Cotton Hub ECH
Executive Director | Retail & E-commerce Strategist | Marketing Strategy | Textiles & Apparel Specialist | Leading Transformation of Retail & E-commerce in the Public Business Sector | Brand Builder & Growth Driver
Iman ElNashar / INTERVIEW
Iman ElNashar, Digital and Innovation, Director, eXtra
I love turning chaos into structure, believing that there is creativity in chaos and standard in structure. Lucky enough to work on what I love most, building and transforming digital products and teams, knowing that people are any entity's greatest assets. My greatest reward is building...
Mohamed Meshref Salem / PRESENTATION
Mohamed Meshref Salem, Chief Financial Officer, Americana Foods - National Food Company
Highly motivated and results-driven CFO with over 15 years of expertise in the FMCG industry. Proven track record of leading financial operations and delivering strategic value. Passionate about using financial insights to drive growth and profitability. Skilled in developing and executing...
Ahmed Badr / PRESENTATION
Ahmed Badr, Brand Manager, Halwani Brothers Egypt
Disruptive marketer with 9 years of experience in growing FMCG brands across consumer and foodservice markets. I thrive on untraditional solutions, using data analysis, strategic thinking, and creative problem solving to launch innovative campaigns and achieve profitable growth. Passionate about...
Ahmed El Menshawy / PANEL Augmenting the emergence of cross border commerce in North Africa: activating new trade possibilities with a robust ecosystem and digital infrastructure
Ahmed El Menshawy, Chief of Digital Commerce, B.TECH
Ahmed El Menshawy
professional career with over two decades of experience in retail and e-commerce industry. My most recent roles was in e-commerce to be part of the digital commerce evolution and innovation, going thru long joureny in e-commerce market place for almost ten years with several...
Nabil Mohamed / PANEL Facilitating a collaborative framework: attaining local market knowledge with the right partners
Nabil has been in tech for 10+ years now, and is currently leading a workforce of around 80 people at 4Sale, one of the Middle East’s largest online marketplaces.An Industrial Engineer by education, he graduated from the American University in Cairo in 2010. A few months out of college, he joined...
I have always been passionated by Digital
Although it was not the first step of my career, I always knew that it would be the destination
I started in Decathlon in 2012 where I combined my passion for sports and started in supply then finance.
After being nominated as the CFO of the production ...
Moataz El-Toukhy / PANEL How North Africa is shaping its digital marketplace future: discovering new opportunities and addressing the region’s challenges
Moataz El-Toukhy, Marketing Director, Etisalat
Moataz is a purpose driven leader with a proven track record of achievements across different commercial roles within B2C and B2B sectors with more than 18 years of experience in the Telecommunication industry. Lately, he has been chosen as one of GLOBAL 200 POWER LEADERS in Marketing &...
Ahmad Ali Gaafar / PANEL How North Africa is shaping its digital marketplace future: discovering new opportunities and addressing the region’s challenges
Ahmad Ali Gaafar, Chief Marketing Officer, Samsung Electronics
Ahmad Gaafar is the current Chief Marketing Officer for Samsung Electronics Egypt, where he leads the Corporate Marketing, Retail, Business Development, Public Relations and Corporate Citizenship functions. Gaafar also handles driving the overall Brand strategy in the local market, managing the...
Shady Nasr / PANEL Providing shopping experiences that can’t be replicated online: why instore shopping is here to stay
Shady Nasr, Head of Operations Technical Training & Learning, Kazyon
Across 20 years in retail field, engaged in many functions. Procurment, Operations and training& Learning.
It was a long journey full of challenges, successes, and sometimes some failures that made the journey full of challenges and determination to develop and progress.
Ahmed Reyad / PANEL Providing shopping experiences that can’t be replicated online: why instore shopping is here to stay
Ahmed Reyad, Supply Chain Director, AlRayah Market
Expert SC Leader with a track record results possessing the ability to respond rapidly to the end consumer demand where ever, when ever it come and win the trade game
Mina Decathlon / PRESENTATION Brand building for tomorrow
Mina Decathlon, Country Marketing Director, Decathlon
Marketing & Communications Professional - Marketing & Communications Director at Decathlon Egypt
Alexey Panin / PANEL Attaining a deeper consumer and market understanding with AI, big data and analytics
Alexey Panin, Head of E-commerce, Samsung
With over 10 years of leadership in sales, marketing, project management & E-commerce strategies in global companies such as Samsung & Bosch for both B2C and B2B sectors, the focus has been on creating and implementing go-to-market and digital commerce strategies as well as collaboration...
Osama Elsayed / PANEL Attaining a deeper consumer and market understanding with AI, big data and analytics
I’m Osama Elsayed Senior Accountant at Cenomi Retail, a retail corporation based in KSA. I’m passionate about building Financial Models for the workflow in the All continent and hopes to achieve that through my team within the next 5 years. Before Cenomi Retail, I was studying CMA for more...
Amr Shalaby / PANEL Embracing the new wave of transformation: how retail tech start-ups are changing the industry’s future
Amr Shalaby, Director of Innovation, Raneen
love to dig into customer problems and solve them with modern technology. I create, scale and optimize business portfolios that matter. To accomplish this, I focus on delivering key outcomes, building amazing teams and quickly adapting to new learnings.I have enjoyed many executive positions...
Khaled Alaa / PANEL Embracing the new wave of transformation: how retail tech start-ups are changing the industry’s future
Khaled Alaa, Head Of Experience, Talabat
Khaled Alaa is the Head of Operations at Talabat Egypt, currently leading the company’s experience function. He is responsible for collaborating with other markets in MENA to oversee and enhance the end-to-end journey. Khaled joined Talabat in February 2022, bringing over sixteen years of extensive ...
haytham Elhamy / PANEL Marrying customer experience and logistics: crafting a seamless roadmap for the entire commerce system
haytham Elhamy, Export Director, Savola Foods
Experienced and detail-oriented professional with a strong background in customer service, new product introduction, employee management, budgeting, inventory control, and record-keeping. Proven track record of successfully managing new location start-ups and achieving sales targets. Skilled in...
Sarah ElQersh / PANEL Turning customers to brand advocates: infusing unique loyalty programs to foster more emotional brand connection
Sarah ElQersh, E-Commerce & Digital Marketing Manager, Mienta
I am an e-commerce and digital marketing manager with specialized expertise in e-tailing and business to business platforms. With a solid track record in managing top home appliances and exclusive cosmetics brands, my skills are honed in digital marketing across diverse industries such as home...
Ahmed Badr / PANEL Turning customers to brand advocates: infusing unique loyalty programs to foster more emotional brand connection
Ahmed Badr, Brand Manager, Halwani Brothers Egypt
Disruptive marketer with 9 years of experience in growing FMCG brands across consumer and foodservice markets. I thrive on untraditional solutions, using data analysis, strategic thinking, and creative problem solving to launch innovative campaigns and achieve profitable growth. Passionate about...
Nader Elsafty / INTERVIEW
Nader Elsafty, Marketing Director, TOWN TEAM
As the Marketing Director at TOWN TEAM, a leading fashion retail brand, I lead all strategic marketing initiatives and growth strategies across all brand touch points. With over 14+ years of experience in marketing, I have a proven track record of delivering results and increasing brand...