Jon Barber | Vice President - Marketing Communications
TECOM Group Dubai

Jon Barber is a seasoned communications and marketing executive with over 25 years of experience in strategic brand positioning, stakeholder engagement, and corporate communications. As Vice President of Communications and Marketing at TECOM Group, a major publicly listed company in Dubai, Jon plays a pivotal role in elevating brand equity across multiple business districts and industry verticals. Throughout his career, Jon has successfully spearheaded high-impact campaigns, enhanced brand narratives, and strengthened corporate positioning across diverse industries. At TECOM Group, he has led the marketing and communications efforts behind major initiatives, including GITEX, Dubai Internet City's 25th Anniversary, and Make it in the Emirates, reinforcing the company's leadership in the region. A firm advocate for cross-functional collaboration, he works closely with internal teams and external partners to position marketing and communications at the core of business strategy. Beyond his corporate role, Jon is Vice Chair of MEPRA (Middle East PR Association), a Chartered Member of the CIPR (Chartered Institute of Public Relations), and has been consistently recognised in PR Week's Middle East Power Book of the Top 100 PR Professionals for the past five years. He also serves as a judge for prestigious industry awards, including the Best Collaborative Partnership Campaign, Young Communicator of the Year (Dave Robinson Awards), and Campaign Middle East Best Place to Work Awards. With a reputation for straightforward leadership, strategic vision, and a results-driven approach, Jon continues to push the boundaries of marketing and communications, ensuring that brands under his stewardship stand out in an evolving global landscape.