Tanya Field | CPO and Co-founder
Novatiq Solutions Limited

Tanya is the co-founder, chief product visionary and fearless advocate of the fast-growing digital marketing company, Novatiq. As CPO, Tanya is responsible for defining and delivering Novatiq’s best-in-class telco-verified identity and audience addressability solutions and product roadmap, which includes the patented Zenith and Hyper telco-verified IDs allowing all players in the first-party data value chain to generate revenues from marketing and advertising. Tanya’s expertise sits at the intersection of digital transformation, advertising and telcos. Before founding Novatiq, she was Director of the Mobile Data Group at Telefonica where she spearheaded the management and monetisation of mobile operator customer data across the network footprint later joining Vodafone to design a global customer data consent management platform across Vodafone’s footprint. Data privacy is Tanya’s passion, and she is proud to be recognised as a global expert on this incredibly important subject.