Geoff Masuta | Senior Manager Advertising
MTN Group Digital Services

Driven by a deep passion for Africa’s growth and potential in the data and technology space, Geoff Masuta is committed to using innovation to transform businesses and improve lives across the continent. With over 15 years of experience in the Technology, Media, and Telecommunications (TMT) sectors, he has dedicated his career to building solutions that empower Africa’s emerging markets, one platform at a time. Geoff is adept at navigating local complexities,deploying technologies that meet regulatory requirements while providing tailored solutions that align with business objectives and customer needs. His success is built on creativity, collaboration, and a deep understanding of Africa’s unique market dynamics.