Jake Vlasveld | Senior Traffic Advisor, North Western Program Alliance
John Holland

Jake Vlasveld is a seasoned Traffic Management professional with extensive experience in the infrastructure, utilities and event sectors. Currently the Senior Traffic Advisor for the North Western Program Alliance with John Holland, Jake brings a wealth of knowledge and expertise to the table. With a strong background in Traffic Management, road safety, Industry advocacy and project delivery, Jake has successfully led numerous high-performing teams on both the principle and sub-contractor sides. Throughout his career, Jake has demonstrated a keen ability to design innovative traffic solutions that prioritise safety, efficiency, and sustainability. His strategic approach to traffic planning and the management during the delivery phase has not only optimised project constructability but has also enhanced the overall user experience for commuters and pedestrians alike. Jake's collaborative leadership style and strong communication skills have enabled him to build successful partnerships with stakeholders at all levels across multiple states. By fostering a culture of teamwork and accountability, Jake has consistently delivered results that exceed expectations. At Roads & Traffic AU 2026, DESIGN. PROCURE. DELIVER., Jake will share his insights on the latest trends and best practices in traffic management and project delivery. Attendees can expect to gain valuable knowledge from Jake's contribution, informed by his hands-on experience in the field. Overall, Jake Vlasveld is a dedicated Traffic Management professional, committed to driving innovation and excellence in the roads and traffic industry. His passion for creating safe, reliable and over all best outcome solutions is what drives him.