Marc Laros | CTO
The Usual Hotels

Marc Laros is the Chief Technology Officer at The Usual, a forward-thinking hospitality brand reimagining how technology and guest experience intersect. With a background spanning both hospitality operations and digital innovation, Marc brings a unique blend of hands-on industry insight and technical leadership. At The Usual, he leads the development of scalable tech platforms that power seamless, intuitive hotel experiences; from smart room systems to integrated guest services. His approach centers on using technology to simplify operations and enhance human connection, rather than replace it. Before joining The Usual, Marc held leadership roles in tech-driven ventures, consistently bridging product, engineering, and customer experience. He’s passionate about building tools that empower staff, delight guests, and set new industry standards.