3,000+

Attendees

100+

Leading Brands

100+

Expert Speakers

70+

Sessions

1

Dedicated Start-up Zone

 

NoVacancy is coming to Barcelona

 

Hospitality across Spain and Southern Europe is changing fast.


Guest expectations are evolving, technology is transforming operations, and hotels are investing in new ways to improve efficiency, elevate the guest experience and drive profitability.


NoVacancy Barcelona brings the industry together when these conversations matter most. Following successful events in Sydney, Bangkok and London, the NoVacancy brand now arrives in Barcelona.

Built for hotel owners, operators, investors, designers, suppliers and innovators, NoVacancy Barcelona will unite the entire hotel ecosystem under one roof for two days of learning, networking, discovery and business.


It is where the right people meet, ideas are shared, new solutions are discovered and valuable partnerships are built.

Who Attends NoVacancy

 

Luxury Hotels & ResortsLuxury Hotels & Resorts
Lifestyle HotelsLifestyle Hotels
City & Business HotelsCity & Business Hotels
Resorts & Leisure DestinationsResorts & Leisure Destinations
Boutique & Independent HotelsBoutique & Independent Hotels
Aparthotels & Extended StayAparthotels & Extended Stay
Alternative AccommodationAlternative Accommodation
Economy & Budget HotelsEconomy & Budget Hotels
 
Wellness & Retreat PropertiesWellness & Retreat Properties
Branded Hotel GroupsBranded Hotel Groups

Speakers from the NoVacancy series include:

 

Thomas Greenall
CEO
Bespoke Hotels
Thomas Greenall speaking at NoVacancy
Gavin Allison
Global Head of IT
Lore Group
Gavin Allison speaking at NoVacancy
Lotti Bruce
Brand & Marketing Director
The Pig Hotels
Lotti Bruce speaking at NoVacancy
Marie-Paule Nowlis
General Manager
Sofitel St James’s
Marie-Paule Nowlis speaking at NoVacancy
Michael Hofstetter
Regional Director Franchise Operations SE Asia & Pacific Rim
Wyndham Hotels & Resorts
Michael Hofstetter speaking at NoVacancy
Sitaporn Jesadavisut
Director of Sales & Marketing
Le Méridien Chiang Rai Resort
Thailand
Sitaporn Jesadavisut speaking at NoVacancy
Rowena Carter
Regional Director of People & Culture
Four Seasons Hotels and Resorts (Marriott International)
Rowena Carter speaking at NoVacancy
Cameron Burke
Director of Development (Australasia & Pacific)
IHG Hotels & Resorts
Cameron Burke speaking at NoVacancy
 
Manita Jitngarmnkusol
Design Director
The Standard Hotel
Manita Jitngarmnkusol speaking at NoVacancy
Jennifer Klar
Director Corporate Sustainability
Six Senses
Jennifer Klar speaking at NoVacancy

 

APPLY TO SPEAK

NoVacancy is trusted by leading brands

 

These leading brands have exhibited or sponsored across the NoVacancy series:

 

Apply to sponsor / exhibit

Why Barcelona,
Why Now?

 

Hosted in Barcelona

Serving Spain, Portugal and Southern Europe

Barcelona is internationally connected, business-focused and the gateway to one of Europe's most dynamic hospitality markets.

With strong regional access, a thriving hotel / accommodation sector and a fragmented event landscape, Barcelona is the ideal launchpad for a new industry platform connecting buyers and suppliers across Spain and Southern Europe.

Barcelona skyline with port and city view

Spain, Portugal & Southern Europe's Hotel Market is Growing Fast

€4.2 bn
Hotel Investment
in Spain (2025)
Source: CBRE Spain Hotels Market Figures Q4 2025
Top 2
Spain Ranks Top 2 in Europe
by Hotel Investment Volume (2025)
Source: CBRE Spain Hotels Market Figures Q4 2025
90 m +
International Visitors
to Spain Annually
Source: UN Tourism (2024), INE/Turespaña
16,700 +
Hotel Establishments
in Spain
Source: Instituto Nacional de Estadística (INE)
32.5 m
Guests Welcomed
in Portugal
Source: Turismo de Portugal 2025
€600 m +
Projected Hotel Investment in Portugal by Year End (2025)
Source: CBRE
Iberia Hub
Connecting Buyers Across Spain, Portugal & Southern Europe
 

 

DOWNLOAD THE PROSPECTUS

NOVACANCY EVENT SERIES

 

NoVacancy Sydney
23 – 24 September 2026
Sydney, Australia
NoVacancy Asia
24 – 25 November 2026
Bangkok, Thailand
NoVacancy London
24  – 25 February 2027
London, UK

Get involved at NoVacancy Barcelona
 

CONNECT WITH US

TO EXHIBIT OR SPONSOR

Amy Buckingham
amy.buckingham@terrapinn.com

 

SPEAKING AND CONFERENCE