Misti Padget-Murphey | Director, Brand Strategy, Creative Studio & Communications
Electrify America

Misti Padgett-Murphey, CDE, is the Director, Brand Strategy, Creative Studio, and Communications at Electrify America. In this role, she leads the development, implementation, and management of Electrify America’s internal and external marketing strategies for Electrify America, Electrify Canada, and Electrify Commercial. Misti also oversees brand-neutral initiatives to advance electric vehicle (EV) education, expand access, and accelerate widespread EV adoption.

Since joining in 2018, Misti has strengthened brand trust, expanded outreach, and shaped the company’s corporate responsibility efforts. Her leadership has helped drive continued network growth—in 2024 alone, customer charging sessions at Electrify America increased by 50%, and gigawatt hours delivered rose by 56% compared to 2023.

With over two decades of experience, Misti specializes in strategic brand development, inclusive storytelling, and stakeholder engagement. She is a Certified Diversity Executive and a committed advocate for leveraging marketing to create lasting, positive impact.