Ryan Yamauchi | Owner
VYCL

Ryan Yamauchi is a leading voice in vehicle subscription with more than a decade of experience building and scaling dealer-based models. As Owner of VYCL, Co-Founder of KEYVO, and U.S. Licensee for Tomorrow’s Journey, he brings unmatched expertise at the intersection of mobility, finance, and technology. Ryan previously built the largest independent dealer vehicle subscription business in the U.S., creating a lending facility through an institutional lender and developing a proprietary software platform that combined customer-facing marketing, inventory management, subscriber underwriting, and multi-dealer functionality. His work generated a new channel for stable annual recurring revenue within the traditional dealership, setting the foundation for scalable, asset-light subscription models. Today, Ryan focuses on empowering dealers and financial institutions to unlock new revenue streams through subscription, leveraging technology-driven solutions that deliver access over ownership.