Janine Ward Robar | Associate Director, Mobility Innovation
State of Michigan

As the State of Michigan’s Office of Future Mobility and Electrification’s (OFME) mobility innovation associate director, Janine is focused on growing Michigan’s mobility and electrification ecosystem and creating safer, more equitable and environmentally conscious transportation solutions for Michigan residents. Janine leads innovation growth initiatives at OFME including signature grant programs under the Michigan Mobility Funding Platform (MMFP) and state-wide testing assets. In addition to managing MMFP, she facilitates industry collaboration through various working groups convening subject matter experts to identify challenges in the state and develop solutions. Prior to joining OFME, Janine was an associate director leading the mobility practice at Antenna Group, a leading cleantech communications agency. In this role, Janine focused on strategy development, media relations, and project management across account teams. Janine’s client experience spans product launches, company rebrands, high-profile public and private partnerships, market entries and crisis management. Her areas of expertise include advanced transportation infrastructure, autonomous vehicles, battery technology and growth-focused programs including incubators and accelerators.  Additionally, Janine previously led the overall b2b and b2c marketing communications strategy for Shift Transit, a mobility operations startup focusing on first/last-mile micromobiltiy solutions. Janine has also held multiple positions at leading automotive b2b publication, Automotive News including integrated marketing manager and conference specialist. While at Automotive News Janine planned and executed large-scale conferences and events for industry executives as well as integrated marketing campaigns and custom content for industry partners. In 2019, Janine was honored with the Automotive News Tony Merpi Award for Leadership & Innovation for her efforts in streamlining cross-functional processes. A longtime cycling enthusiast and advocate, she is passionate about helping organizations develop accessible and equitable mobility solutions. Janine holds a Bachelor of Science in Communication and Marketing from Eastern Michigan University and lives on the eastside of Detroit.