Sevgi Gur | Customer and Consumer Experience Director

Sevgi Gur, Customer and Consumer Experience Director, Michelin

An experienced & award-winning global marketer, a digital evangelist with 15 years’ experience in FMCG, Fintech. During her time in Unilever, she worked across country P&L roles and Global and Regional Roles in Beverages, Ice-Cream, and Home Care with rich exposure to Middle East & Africa and Europe and LATAM. Recently, she had an opportunity to go deeper in digital and performance marketing working in B2BC companies to have 360-degree marketer profile and helped them to create a brand -routed in purpose. She is an Instead Alumni and hold B.S. Psychology from Bosporus University Value creation through Branding & Purpose & Sustainable Innovation and Digital are her key competencies, leading all from design to deploy. She is passionate about design, yoga and artificial intelligence.


Marketing & Sales Show DAY 1 @ 15:50

Panel: User-generated content; the new word of mouth

-Relatable, uplifting marketing that builds and strengthens communities-Meet your customers where they really spend time-Generating huge volumes of high-quality content, for free-Understanding why USG is outperforming brand-created content-Where does influencer-generated content fit in?
last published: 21/Jun/21 09:45 GMT

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