Agenda

 

Dubai, 26 - 27 November 2019

Schedule

Create your personal agenda –check the favourite icon

Nov 2609:00
Conference pass

LEAD GENERATION MASTERCLASS: Closing the loop

B2B MARKETING
    o know the tech on offer to close the lead-gen loop:
  • Conversion technologies
  • Lead tracking
  • Funnel marketing
  • Analytics tools
  • AutomationDiscover how to:
  • Convert leads into customers
  • Convert prospects into customers
Nov 2610:00
Conference pass

Building your brand through creative video

CMO SUMMIT
Reserved for sponsor
Nov 2610:00
Conference pass

Finding the best influencers for your brand, in three clicks

B2C MARKETING
Reserved for sponsor
Nov 2610:00
Conference pass

Creating a conversational marketing strategy with bots

MARKETING TECH
Reserved for sponsor
Nov 2610:00
Conference pass

Increasing your email open rates, clicks and conversions

B2B MARKETING
Reserved for sponsor
Nov 2610:00
Conference pass

Harnessing the power of data to sell more efficiently

SALES INNOVATION & STRATEGY
Reserved for sponsor
Nov 2612:20
Conference pass

Capitalising on your analytics platform to utilise actionable insights

CMO SUMMIT
Reserved for sponsor
Nov 2612:20
Conference pass

Choosing a content-centric marketing platform

B2C MARKETING
Reserved for sponsor
Nov 2612:20
Conference pass

Knowing what platforms to invest in

MARKETING TECH
Reserved for sponsor
Nov 2612:20
Conference pass

Create your customer journey map with usage of digital marketing

B2B MARKETING
Reserved for sponsor
Nov 2612:20
Conference pass

Improving data accuracy for smart segmentation

SALES INNOVATION & STRATEGY
Reserved for sponsor
Nov 2613:40
Conference pass

Workshop: Tech for CMOs: everything that you should be aware of

CMO SUMMIT
In the Tech for CMOs Workshop, you’ll discover the top technologies that are expected to disrupt the marketing function over the next five years. Discover what technology to invest in, what to prioritise, and what is the correct tech for your business
Nov 2614:40
Conference pass

Ensuring maximum martech ROI

CMO SUMMIT
Reserved for sponsor
Nov 2614:40
Conference pass

Designing, deploying and managing your loyalty platform

B2C MARKETING
Reserved for sponsor
Nov 2614:40
Conference pass

Building optimised content that drives traffic, leads and sales

MARKETING TECH
Reserved for sponsor
Nov 2614:40
Conference pass

Accelerating sales by embracing social selling

SALES INNOVATION & STRATEGY
Reserved for sponsor
Nov 2615:00
Conference pass

WORKSHOP: PPC marketing: be more productive and relevant, for less money

B2C MARKETING
    targeted traffic to your website with smart pay-per-click marketing. Learn how to set up campaigns with Google AdWords and Bing Ads, craft compelling ads, set realistic budgets, and evaluate ad performance.Covering:
  • PPC workflow
  • Keyword tools
  • PPC & SEO
  • PPC automation
Nov 2615:00
Conference pass

Crafting a B2B social and content plan

B2B MARKETING
    digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on your customer while achieving your business objectives.Covering:
  • Why content strategy
  • Roles of social media platforms
  • Tone of voice
  • Posting frequency
  • Posting times
  • Scheduling & automation
  • Content pillars
  • Brand advocacy & community engagement
  • Important key performance indicators’
  • Performance review & assessing success
  • Live and real time content 15.00 PANEL: Using brand advocates as your sales engine
Nov 2616:00
Conference pass

Measuring the performance of the team with analytical tools

CMO SUMMIT
Reserved for sponsor
Nov 2616:00
Conference pass

Choosing the best PPC platform for your business

B2C MARKETING
Reserved for sponsor
Nov 2616:00
Conference pass

Creating a cohesive digital action plan

MARKETING TECH
Reserved for sponsor
Nov 2616:00
Conference pass

Finding and nurturing leads on social media platforms

B2B MARKETING
Reserved for sponsor
Nov 2616:00
Conference pass

Locking a long-term relationship with Gen Z with gamification

SALES INNOVATION & STRATEGY
Reserved for sponsor

Create your personal agenda –check the favourite icon

Nov 2709:00
Conference pass

Are you a brave marketer?

CMO SUMMIT
    are the three biggest issues that are currently frustrating marketers about the landscape in the Middle East? This candid session will see a group of CMOs talk about how they are changing perception in the workplace
  • Pushing boundaries
  • Tackling taboo subjects
  • Having the uncomfortable conversations
Nov 2709:00
Conference pass

WORKSHOP: Search Engine Optimisation for B2C brands

B2C MARKETING
    ing:
  • Optimising your local SEO content
  • Adding products to Google Shopping
  • Using Google Analytics for data collection
  • Choosing the right descriptive tags and headers
  • Mobile-first indexing
  • SEO for voice search
Nov 2710:00
Conference pass

Reserved

CMO SUMMIT
Reserved for sponsor
Nov 2710:00
Conference pass

Increasing your website organic ranking with SEO techniques

B2C MARKETING
Reserved for sponsor
Nov 2710:00
Conference pass

Generating hyper-personalised customer engagement: treating all accounts as a ‘market of one’

B2B MARKETING
Reserved for sponsor
Nov 2710:00
Conference pass

Rebooting HR in a tech driven world

SALES INNOVATION & STRATEGY
Reserved for sponsor
Nov 2710:00
Conference pass

Choosing CRM software that helps you sell smarter, better and faster

SME UNIVERSITY
Reserved for sponsor
Nov 2711:00
Conference pass

Bootcamp 1: Google adwords

B2B MARKETING
Transform your business by getting AdWords right. This workshop will guide you on how to build Google Adwords campaigns that are tailored to your business goals. By the end, you will be confident and knowledgeable on how to reach new customers at the right moment.
Nov 2711:40
Conference pass

Bootcamp 2: Driving traffic to your website, AND converting it

B2B MARKETING
We all want to drive more traffic to our websites, but how can we do it without having to spend money? Join this bootcamp to unveil the tools and insider tricks to optimise your website so potential clients can find you faster.
Nov 2712:20
Conference pass

Modifying your content strategy for ‘mobile-first’ consumers

CMO SUMMIT
Reserved for sponsor
Nov 2712:20
Conference pass

Having the toolkit to personalise, predict and be proactive with your response

B2C MARKETING
Reserved for sponsor
Nov 2712:20
Conference pass

Deciding the right sales tools and technology, how?

SALES INNOVATION & STRATEGY
Reserved for sponsor
Nov 2713:40
Conference pass

WORKSHOP: Building a positive brand reputation:

B2C MARKETING
If your brand's reputation has been tarnished, even the slightest bit, you're at risk of losing current and potential customers. But, if your reputation remains intact, you have the possibility to earn lifelong customers and fans.But, before you can preserve your brand's reputation, you need to build one up.Discover the five steps to building a brand reputation:1. Create compelling, quality content2. Engage with influencers and the community3. Protect your brand4. Be your own brand5. Don’t neglect your offline reputation
Nov 2713:40
Conference pass

Workshop: Growth Hacking for SMEs: all you need to know

SME UNIVERSITY
There is a revolution taking place in the world of start-up and SME growth, and this workshop will help you to understand this new phenomenon. Those who understand growth hacking will have a competitive advantage that is hard to overstate, and this 60 minute workshop will provide a robust framework for thinking about it.
Nov 2714:40
Conference pass

Building a strong relationship between the functions from the bottom up

CMO SUMMIT
Reserved for sponsor
Nov 2714:40
Conference pass

Monitoring and managing your brand with online reputation management (ORM) software

B2C MARKETING
Reserved for sponsor
Nov 2714:40
Conference pass

Understanding the tech trends that are driving ABM

B2B MARKETING
Reserved for sponsor
Nov 2714:40
Conference pass

Adding AI-based salesbots as part of your post-sales management

SALES INNOVATION & STRATEGY
Reserved for sponsor
Nov 2714:40
Conference pass

Testing, tweaking and improving: taking the guesswork out of marketing

SME UNIVERSITY
Reserved for sponsor
Nov 2715:00
Conference pass

MASTERCLASS: Creativity; setting successful marketers apart

CMO SUMMIT
    has been ruling the roost for years and has made personalisation easy and effective, enabled informed decision-making based on concrete intelligence, clarified the customer journey, and led to a better understanding of ROI.But now that having a data strategy is a given, a keen focus on both data and creativity is what will help brand marketers standout among the competition.Here’s how to breath new creative life into your organisation:
  • Instill creativity
  • Test new ideas
  • Resurrecting the human touch
  • Teach marketers data science
  • Teach data scientists marketing
Nov 2715:00
Conference pass

Workshop: Social advertising 101: Facebook, Messenger, Instagram and more

B2C MARKETING
If you are nervous to spend money on ads because you don’t want to just give it away without a guarantee of making any sales, or you’ve only “boosted” posts and you aren’t really sure what you are getting for that, then join this 90 min crash-course on social media ads. This workshop will teach you how to extend your reach by taking advantage of Facebook ads, how to reduce effort and create only one ad that will be visible on Facebook, Instagram, Audience Network and Messenger on mobile and desktop.
Nov 2715:00
Conference pass

WORKSHOP: Marketing to those who matter: reaching your customers through LinkedIn

B2B MARKETING
  • Generate leads
  • Drive website traffic
  • Build brand awareness
Nov 2715:00
Conference pass

PANEL: Aligning sales and marketing together – trend or necessity?

SALES INNOVATION & STRATEGY
  • Generate leads
  • Drive website traffic
  • Build brand awareness
Nov 2715:00
Conference pass

Drop in and make the most of FREE expert website feedback.

SME UNIVERSITY
    xperts will check for:
  • Responsiveness
  • Mobile-optimisation
  • Usability
  • Navigability
  • Compatibility
Nov 2716:00
Conference pass

Blending data with creativity for effective marketing campaigns

CMO SUMMIT
Reserved for sponsor
Nov 2716:00
Conference pass

How to make paid search and social media marketing work together

B2C MARKETING
Reserved for sponsor
Nov 2716:00
Conference pass

Intermingling both departments: creating the dream team

SALES INNOVATION & STRATEGY
Reserved for sponsor
last published: 30/Apr/19 05:05 GMT

 

 

GET INVOLVED

 

PARTNERSHIPS & CONFERENCE

Contact Rebecca Tyson now on +971 4 440 2521 or email rebecca.tyson@terrapinn.com

 

SPONSORSHIP & EXHIBITION SALES

Contact Tobi Martin now on +971 4 440 2564 or email tobi.martin@terrapinn.com

 

MARKETING OPPORTUNITIES

Contact Teresa Cherukara now on +971 4 440 2508 or email teresa.cherukara@terrapinn.com

 

GENERAL ENQUIRIES

Contact Prima Castelino now on +971 4 440 2535 or email prima.castelino@terrapinn.com

 

 

 

 

 

 

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