Dubai, 22 June 2021


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Jun 2209:55
Conference pass

Welcome address

Jun 2210:00
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Keynote Panel: Creating new marketing habits that prioritise a technology-first mindset

-Leveraging and advancing digital marketing strategies used in the Pandemic that should be considered long-term, not short term-Technology: now the foundation of marketing rather than the differentiator-Balancing flexibility with long-term brand growth-Understanding how consumer mindset has changed and meeting them there
Moderator: Dr. Nihal El Daly, Managing Director, Axellerus Consultants
Moadh Bukhash, Chief Marketing Officer, Emirates NBD
Supratim Biswas, Chief Revenue Officer, CleverTap
Andrea Janjua, Chief Marketing Officer, Fine Hygienic Holding
Taha Iqbal, Chief Marketing Officer, Tasweeq - Toys R Us KSA
Rami Zahran, Chief Marketing Officer, Saudi German Health, KSA
Jun 2210:50
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Keynote: Case Study The Burger King Journey: shaking up the marketing world with next-level creativity

Moderator: Meenakshi Khanchandani, Marketing Lead, Aviv Clinics
Antonio Marques, EMEA Chief Marketing Officer, Restaurant Brands International (Burger King, Tim Hortons & Popeyes)
Jun 2211:40
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Keynote Panel: Driving your marketing to new heights with purpose-driven messaging

-Ensuring you are deeply attuned to why your brand exists and who you are built to serve-Attracting customers that are better suited to what you offer-Showing customers what they want, when they want it-Differentiating from the competition to stand in an authentic place
Moderator: Renata Liuzzi, CEO, Axis Partners
Hussain Al-Shaban, Chief Marketing Officer, Chubb
Antonio Ricciardi, SVP - Consumer Intelligence and Engagement, Etisalat
Ahmed Al Brahim, Chief Commercial and Customer Officer, flyadeal
Firdaus Shariff, Vice President, Marketing, Communication And Digital Customer Experience, Schneider Electric
Jun 2212:30
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Keynote Fireside Chat: Championing marketing in today's world: why marketing matters now more than ever

Khaled Ismail, Vice President Communications, Tetra Pak
Amina Taher, VP Brand, Marketing & Partnerships, Etihad Airways
Jun 2212:55
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Panel: Striking the perfect brand balance: creating an in-person brand experience in the digital era

Track 1
Moderator: Monika Prasad, Marketing Manager, Design Infinity
Hamad Malik, Chief Marketing Officer, STARZ PLAY
Saed Al Ali, Director of Brand, HungerStation
Matt Horobin, Marketing, Brand and Digital Head, Abu Dhabi Airports
Vanessa Hinton, General Manager Marketing, Nakheel Malls
Jun 2213:45
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Panel: The new rules of social media marketing in 2021

Track 1
-Driving trust and transparency with ‘in-the-moment’ connections-Shoppable content: ensuring social platforms are channels for purchase, as well as discovery-Commercialising live streaming-New social media platforms to consider-Utilising micro and nano influencers for lower-funnel activities like purchase and consideration
Moderator: Dunia Bounader, Founder & Strategist, Arts & The City FZE
Ranya Yahya, Regional Marketing Director, Alhokail Medical Group
Aziz Amine, Marketing Director | MFS Director, Virgin Mobile
Alastair Sherriffs, VP Marketing & Growth, Property Finder
Wejdan Yamani, Marketing Director, Marriott International
Jun 2214:35
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Interview: Understanding how influencers help achieve full funnel marketing goals

Track 1
Moderator: Shyam Sunder, Marketing & Communications, Consultant
Ankit Bansal, Head of Digital Marketing,
Jun 2215:00
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Panel: Customer segmentation; not new but reaching new heights

Track 1
-Micro-segmenting the perfect audience-Driving more engagement and customer retention, leading to lower ad costs and higher customer lifetime value-Actioning data in meaningful ways
Moderator: Renata Liuzzi, CEO, Axis Partners
Adeel Ahmed, Marketing Director, Nahdi Medical Company
Saad Rao, Director Customer Value Creation & Strategy – Eurasia, Middle East & Pakistan, The Coca-Cola Company
David Miles, VP of Marketing & Client Experience, Abu Dhabi Finance
Rachel Bamaniya, Head of Digital Marketing, Olayan Food Division
Mahmoud Shaban, Director of Sales and Marketing, Fairmont
Jun 2215:50
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Panel: User-generated content; the new word of mouth

Track 1
-Relatable, uplifting marketing that builds and strengthens communities-Meet your customers where they really spend time-Generating huge volumes of high-quality content, for free-Understanding why USG is outperforming brand-created content-Where does influencer-generated content fit in?
Moderator: Sowmya Iyer, Founder and CEO, DViO Digital
Othmane Oubrahim, Head of Brand Marketing, Vivo
Sarah Altuwaijri, Head of Group Marketing & Communications, Banque Saudi Fransi
Barbara Koenen, Business Development & Marketing Director, Al Tamimi & Co.
Sevgi Gur, Customer and Consumer Experience Director, Michelin
Jun 2216:40
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Closing Keynote Interview: The next generation of CMOs: the beating heart of an agile, customer-led transformation

Moderator: Dr. Nihal El Daly, Managing Director, Axellerus Consultants
Brian Kuz, Chief Marketing Officer, Adnoc distribution
last published: 21/Jun/21 09:45 GMT



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