Barbara Koenen | Business Development & Marketing Director
Al Tamimi & Co.

Barbara Koenen, Business Development & Marketing Director, Al Tamimi & Co.

Barbara is Business Development & Marketing Director at Al Tamimi & Company, the leading law firm in the MENA region. She is based in Dubai and has over a decade of experience in the professional services sector and is the author of the business book Beyond Billable Hours which was published in April 2020.  She was previously Global Head of Business Development and Marketing at AIM-listed company The Ince Group plc, a legal and professional services provider with offices across Europe, the Middle East and Africa and she has also worked for magic circle firm Freshfields Bruckhaus Deringer in Dubai, and for Deterink Attorneys and Notaries (now Taylor Wessing) in the Netherlands. Prior to moving to Dubai she worked in Doha, Qatar; and before starting her career, she interned in New York. Barbara was awarded an MSc in business in Barcelona. Barbara writes regular blog posts on her website and is very passionate about helping fee earners in professional services firms to thrive as she knows how hard it is to focus on things beyond billable hours. She is regularly invited to speak at various BD and marketing events mainly for law firms such as the International Bar Association, The Law firm Marketing Summit and the Marketing Leadership Summit.


Marketing & Sales Show DAY 1 @ 15:50

Panel: User-generated content; the new word of mouth

-Relatable, uplifting marketing that builds and strengthens communities-Meet your customers where they really spend time-Generating huge volumes of high-quality content, for free-Understanding why USG is outperforming brand-created content-Where does influencer-generated content fit in?
last published: 21/Jun/21 09:45 GMT

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