Dubai, 23 - 24 November 2020

Schedule

Create your personal agenda –check the favourite icon

Nov 2310:00
Conference pass

Keynote 2 Putting customer experiences at the heart of what you do: driving nonlinear marketing experiences to meet your customer’s needs

Keynotes
Nov 2310:30
Conference pass

Keynote 3 Brands that really connect: brand-building in a digital age and committing your care values across all touchpoints

Keynotes
Nov 2311:00
Conference pass

CMO KEYNOTE PANEL: Marketing strategies for the 2020s

CMO SUMMIT
  • Is the marketing funnel dead?
  • What are the other strategies?
  • Taking an innovative view of your buyer journey
  • Lifestyle marketing, flywheel marketing and more
Nov 2311:00
Conference pass

The evolution of programmatic advertising

ADTECH
  • Ad placement
  • Media buying
  • Performance tracking
  • Customer targeting
  • Precision marketing
Nov 2311:00
Conference pass

PANEL How can relationship marketing impact customer experience?

CX
  • The three main pillars of a strong CX:intersecting user experience, marketing and technology together
  • Marketing’s critical role in defining, communicating, and managing the customer experience
  • Who own’s customer experience?
  • Collaborating cross-function to foster change
Nov 2311:40
Conference pass

Establishing the marketing fundamentals: brand awareness, increasing leads and advancing prospects

CMO SUMMIT
Reserved for sponsor
Nov 2311:40
Conference pass

Strategic brand behaviour in a noisy voice tech world

MARKETING TECH
Reserved for sponsor
Nov 2311:40
Conference pass

AI in programmatic advertising: analysing behaviour, identifying buyer patterns and automatically placing the right ads

ADTECH
Reserved for sponsor
Nov 2312:00
Conference pass

Interactive content takes off: inspire, engage and convert your customers

B2C MARKETING
Reserved for sponsor
Nov 2312:00
Conference pass

Implementing the right tech to becoming a sales-driven B2B marketing function

B2B MARKETING
Reserved for sponsor
Nov 2312:00
Conference pass

Sharing customer insights to transform the CX: conversations data, segmentation, KPIs

CX
Reserved for sponsor
Nov 2312:20
Conference pass

TV as a channel: how to drive web traffic and sales

CMO SUMMIT
Reserved for sponsor
Nov 2312:20
Conference pass

What makes up an experiential marketing campaign?

B2C MARKETING
Reserved for sponsor
Nov 2312:40
Conference pass

Increasing your leads and conversions with the best marketing automation software

MARKETING TECH
Reserved for sponsor
Nov 2312:40
Conference pass

Bridging the gap between digital and physical: delivering individualised products, services and pricing

CX
Reserved for sponsor
Nov 2313:20
Conference pass

The new type of personalization for your marketing strategy: video personalization

B2C MARKETING
Reserved for sponsor
Nov 2313:20
Conference pass

Giving your blogs a voice by creating audio versions of your posts

B2B MARKETING
Reserved for sponsor
Nov 2313:40
Conference pass

The key elements of a strong inbound marketing strategy

B2B MARKETING
  • SEO
  • PPC
  • Interactive Content
  • Social Media
  • Landing Page
Nov 2313:40
Conference pass

PANEL: Gen X vs. millennials: what do they want from CX?

CX
-What are the similarities?-Transparency-Thoughtfulness-Company culture-Data privacyWhat are the differences?
Nov 2314:40
Conference pass

What CMOs should know about championing activists

CMO SUMMIT
Reserved for sponsor
Nov 2314:40
Conference pass

Stories are here to stay

B2C MARKETING
Reserved for sponsor
Nov 2314:40
Conference pass

How to create clutter-cutting content

B2B MARKETING
Reserved for sponsor
Nov 2314:40
Conference pass

Utilising AI to align sales and marketing functions targeting the same accounts

MARKETING TECH
Reserved for sponsor
Nov 2314:40
Conference pass

What to automate in the customer journey? Using AI to fill the gaps rather than automating all tasks

CX
Reserved for sponsor
Nov 2315:00
Conference pass

Focusing on the measurement and value of your ad inventory

ADTECH
Reserved for sponsor
Nov 2316:00
Conference pass

New channels and new media to form authentic relationships

CMO SUMMIT
Reserved for sponsor
Nov 2316:00
Conference pass

How to curate viral video content, AND convert it into customers

B2C MARKETING
Reserved for sponsor
Nov 2316:00
Conference pass

Data reporting and behavioural analytics platform: a robust method of gathering data on consumer behaviour for better segmentation

B2B MARKETING
Reserved for sponsor
Nov 2316:00
Conference pass

Adding natural language processing and machine learning to your SEO strategy

MARKETING TECH
Reserved for sponsor
Nov 2316:00
Conference pass

How can your business benefit from an OTT advertising geofencing campaign?

ADTECH
Reserved for sponsor
Nov 2316:00
Conference pass

Instilling a customer-centric mindset amongst employees to drive a seamless end-to-end brand experience

CX
Reserved for sponsor
Nov 2316:20
Conference pass

PANEL: Rules for marketing to Gen Z

B2C MARKETING
  • Develop a brand voice
  • Avoiding self-promotion
  • Use their channels
  • Don’t solely rely on organic reach
Nov 2317:00
Conference pass

Gen Z expects transparency, privacy and data protection: making sure customers are informed about their data privacy and knowing what they expect

B2C MARKETING
Reserved for sponsor
Nov 2317:00
Conference pass

Data governance in marketing

MARKETING TECH
Reserved for sponsor
Nov 2317:20
Conference pass

Brand management software: regain control and improve brand consistency

CMO SUMMIT
Reserved for sponsor
Nov 2317:20
Conference pass

Mobile-first optimisation: only 20% of email campaigns are mobile optimised, is yours one of them?

B2B MARKETING
Reserved for sponsor
Nov 2317:20
Conference pass

Developing smarter DOOH aligned with 5G developments

ADTECH
Reserved for sponsor
Nov 2317:20
Conference pass

RPA: improved efficiency in customer experience delivery

CX
Reserved for sponsor

Create your personal agenda –check the favourite icon

Nov 2410:30
Conference pass

Keynote 3

Keynotes
Reserved for platinum sponsor
Nov 2412:00
Conference pass

How to build an ABM programme

CMO SUMMIT
Reserved for sponsor
Nov 2412:00
Conference pass

Utilising AI to find the right influencers for your brand

B2C MARKETING
Reserved for sponsor
Nov 2412:00
Conference pass

Progressive web apps: creating web apps for any device that act like a mobile app

B2B MARKETING
Reserved for sponsor
Nov 2412:00
Conference pass

Replicating your digital brand messaging in physical locations

MARKETING TECH
Reserved for sponsor
Nov 2412:00
Conference pass

Automating the right tasks: freeing up the sales team to speak to more of the right leads

ADTECH
Reserved for sponsor
Nov 2412:00
Conference pass

Seamless transfers from human to bot: designing with human connections in mind

CX
Reserved for sponsor
Nov 2413:00
Conference pass

Capturing customer feedback in real time

CX
Reserved for sponsor
Nov 2414:40
Conference pass

Focusing on meaningful data and metrics: what data are you using to make decisions?

CMO SUMMIT
Reserved for sponsor
Nov 2414:40
Conference pass

How to seamlessly integrate AI, without losing your brand voice

B2C MARKETING
Reserved for sponsor
Nov 2414:40
Conference pass

The evolving role of the marketer in sales readiness and effectiveness

B2B MARKETING
Reserved for sponsor
Nov 2414:40
Conference pass

Expanding your audience segments with affinity and in-market audiences

MARKETING TECH
Reserved for sponsor
Nov 2414:40
Conference pass

New tools to boost customer retention and relationships

ADTECH
Reserved for sponsor
Nov 2414:40
Conference pass

Strategic loyalty programme partnerships: offering a deeper customer experience

CX
Reserved for sponsor
Nov 2415:00
Conference pass

Investing in your social media strategy

B2B MARKETING
Reserved for sponsor
Nov 2415:20
Conference pass

Smarter, more targeted PPC advertising

B2B MARKETING
Reserved for sponsor
Nov 2415:40
Conference pass

Automating the call centre with self-service tools

CX
-Video tutorials-FAQ pages-Virtual Agents
Nov 2416:00
Conference pass

Tracking every step your customer takes with Custom Conversion Ads

B2C MARKETING
Reserved for sponsor
Nov 2416:00
Conference pass

Building a B2B brand: creativity, storytelling and long-term brand building

B2B MARKETING
Reserved for sponsor
Nov 2416:00
Conference pass

The increasing importance of video content in a 5G world

MARKETING TECH
Reserved for sponsor
Nov 2416:00
Conference pass

Maintaining a personal connection, across all sales channels

ADTECH
Reserved for sponsor
Nov 2416:00
Conference pass

Social listening: using AI for better sentiment analysis and evaluating the reactions of users

CX
Reserved for sponsor
Nov 2417:00
Conference pass

Omnichannel sales strategies: unifying your sales channels and creating a single commerce experience

ADTECH
Reserved for sponsor
Nov 2417:00
Conference pass

Supporting different workflows with unified communications and collaboration

CX
Reserved for sponsor
last published: 29/Mar/20 08:16 GMT

GET INVOLVED

 

PARTNERSHIPS, sponsorship & CONFERENCE

Contact Rebecca Tyson now on +971 4 440 2521 or email rebecca.tyson@terrapinn.com

 

MARKETING OPPORTUNITIES

Contact Jennifer Drury now on +971 4 440 2513 or email jennifer.drury@terrapinn.com

 

GENERAL ENQUIRIES

Contact Prima Castelino now on +971 4 440 2535 or email prima.castelino@terrapinn.com

 

 

 

 

 

 

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