Zhiliang Li | Head of CRM
Zalora Group | Singapore

Zhiliang Li, Head of CRM, Zalora Group

Zhiliang believes that good CRM comes with meaningful application of data to the customer's experience. He is one of the key individuals that built up the success of CRM in ZALORA, ensuring that they always pushed the boundaries of the use of analytics, infrastructure and creativity to deliver relevant content to the customer. The multitude of environments the customer interacts with creates a huge challenge, and Zhiliang meets this by continually keeping the customer's experience on his mind.


LEAD 2017 - Day Two @ 12:40

How to move towards people-based marketing

  • What is people-based marketing?
  • What’s the hardest part of implementing people-based marketing?
  • Why and how to make the best of the implicit information you have
  • Why understanding how to serve the customer with omni-channel methods needs to be developed deliberately

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