Yang Yang | Senior Consultant
R3 | Singapore

Yang Yang, Senior Consultant, R3

Yang joined R3 in 2017 as a Senior Consultant on the Sinagpore team. She was born in China, grew up in Singapore, and began her career in New York after receiving a B.S. in Advertising at the S. I. Newhouse School of Public Communication. She is multilingual and has natural dexterity for blending into different cultures. Yang has been a strategist and insights lead for local and multinational accounts in both advertising and media agencies for almost a decade. Most recently, she had dedicated 3 years to consumer segmentation and integrated campaign planning for General Motors across various growth markets in APAC, Middle East and Africa. Her planning expertise has been proven across diverse categories, on businesses such as Dell, Diageo, P&G, Pernod Ricard, Shell, and Subway


LEAD 2017 - Day One @ 11:20

Eradicating inefficiencies in the digital media supply chain

  • Why understanding the digital media supply chain is important
  • A breakdown of what the digital media supply chain actually constitutes
  • Which intermediaries actually cause inefficiencies?
  • Questions marketers need to ask their agencies when reviewing programmatic costs

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