Nguyen (Andy) Tran is Head of Marketing and Corporate Development at Tiki Corporation, Vietnam’s largest domestic ecommerce company. Trained in data analytics at Duke University, Andy aims to leverage machine learning to deliver more values to Tiki’s customers, by personalized each message and offering in such a way that it resonates the most with them. Before Tiki, Andy was the founding Head of Data Analytics at Lazada Vietnam, and has worked at various private equity and venture capital funds. His ultimate goal is to coax data into telling their stories, and use those stories to make the world a better place.