Tim Sharp | Regional Head of Social Media
APD | Singapore

Tim Sharp, Regional Head of Social Media, APD

Tim leads APD’s Social Media practice in Southeast Asia; overseeing strategy and operations for 14+ tier-one brands in verticals including telco (Maxis/Hotlink), auto (Proton) and FMCG (Kimberly Clark, Fonterra, F&N). Outside of this, he presents a weekly new music program on BFM 89.9 Kuala Lumpur; the latest stop in a rollercoaster side career including stints as an A&R Scout with a major record label and a freelance writer for VICE. Member of the IAB Singapore Mobile & Social Committee 2017.


LEAD 2017 - Day Two @ 16:00

The case for long-form content

  • Expectations vs. Reality: Why simply producing videos does not produce an audience
  • How Long is ‘Long’? Content Shock and The 'Netflix Paradox'
  • Measurement: Why we are here in the first place?

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