Sumit Ramchandani joined Lion and Lion from Leo Burnett (SG), where he led the regional digital account for P&G’s SK-II brand. Prior to that, he was with eBay and Macy’s in the US where he held leadership positions in omni-channel strategy, Ecommerce and CRM. He has a total of 16 years of experience in the digital space both on the client, and the consulting/ agency side.