Shufen Goh | Principal & Co-Founder
R3 | Singapore

Shufen Goh, Principal & Co-Founder, R3

Shufen Goh is the co-founder and Principal of R3 - a global marketing consultancy working with 8 of the top 20 global marketers, with offices in Asia, North and South America, and Europe. With over two decades of experience in the creative industry and with corporate brands, she is a pioneer in advancing the practice of marketing effectiveness through optimisation of agency partnerships and measurement, working with companies such as Coca-Cola, Johnson & Johnson, Unilever, Visa and MasterCard. Ms. Goh is President of the Institute of Advertising Singapore, where she has been refocusing industry efforts to attract and develop talent, galvanizing industry promotion effort across advertisers, agencies and platform owners. She sits on several boards including Singapore National Gallery, Design Masterplan Committee and the MasterCard Digital & E-Commerce Advisory.


LEAD 2017 - Day One @ 09:10

How can technology change marketing for the better?

  • What do we think consumers want different from marketers? Do they want to hear from us at all?
  • Let’s talk programmatic: In what ways has been a force for good? Will blockchain help make media buying more transparent?
  • What do marketers actually feel about the Facebook/Google duopoly? Are they using their power fairly? What can disrupt them?
  • Does the digital economy create more opportunities for new brands/start-ups? Or just cement the existing ones’ power?

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