Shifali Jamwal | Head of Social Media Marketing
HipVan | Singapore

Shifali is currently heading social media marketing for HipVan. That is not what she had in mind when she graduated from NUS as a Mechanical Engineer. While still in university she was asked to join Bank of America Merrill Lynch by her weekend professor who was also a director in the bank. Shifali worked in the bank as a Vendor Manager overseeing technology vendors all over Asia, in the Global Markets Technology & Operations department. Soon she realised that she wanted to add more value and decided to join a start-up. One start-up that stood out to her was HipVan, that had a young, vibrant team of founders who were looking to conquer. She was the first employee to be hired by HipVan. Starting as a buyer, then category manager, then marketing and finally social media marketing, she has had a good overview of functioning of different departments. She understands the working of different channels and is always thinking out of the box to make magic happen.