Sanchit Mendiratta | Partner
Happy Marketer | Singapore

Sanchit Mendiratta, Partner, Happy Marketer

For over 10 years, Sanchit has utilised his experience in digital analytics and technologies to help leading organisations drive digital excellence. He has advised and trained more than 2,000 executives across Asia and the Middle East. Sanchit also shares his digital experience as a guest lecturer at the SP Jain School of Global Management, Singapore, and the Indian School of Business, Hyderabad. Sanchit also devises digital strategies for brands including Standard Chartered, The Coffee Bean & Tea Leaf, National University of Singapore, Royal Brunei Airlines, and Tigerair, among others. This hands-on experience allows him to share best practices and deliver practical training on Search Engine Marketing, Data Analytics, Social Apps, Gamification and Digital Marketing more.. Sanchit is the go-to guy for clients in Search Engine Marketing, Data Analytics, Social Apps, Gamification and Digital Marketing Strategy. He is a certified Google Partner Academy Trainer and a certified Google AdWords and Analytics professional. In addition, he is an engineering graduate with a specialisation in computer science. He holds a Master’s in Business Management with a focus on information technology and digital marketing. He also attended the entrepreneurship management programme certified by Tata Group and the National Entrepreneurship Network.


LEAD 2017 - Pre-Conference Workshop @ 16:00

Country Clinic 6: Malaysia

  • Meet Malaysia: The country, people, platforms and the influence of Singapore on business & technology
  • Landscape: Key digital and mobile channels that Malaysians use, and how brands can engage with consumers on the same
  • Digital Platforms: The digital platforms that work in Malaysia
  • Government Initiatives: Success of digital inclusivity efforts - the eRezeki and eUsahawan initiatives
  • Success Stories: An overview of some of the best marketing campaigns in Malaysia (P&G Malaysia and LINE)

LEAD 2017 - Day Two @ 16:00

Guiding customers to buy

  • How to use customer journey maps to help shorten the customer journey
  • How to understand where customers fall off, and what can be done to re-engage those who won’t buy
  • How customer journey maps can make marketing cheaper and more effective

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