Ronnie Thomas | Global Strategy Director
PHD | Singapore

Ronnie Thomas, Global Strategy Director, PHD

Ronnie leads global strategy for Unilever as part of PHD’s Global Strategy Unit in Singapore. In this role, he drives pre-creative media & digital planning that enables Unilever to fulfil their Digital 2.0 vision and spark innovation that drives better connection with consumers. He has worked across APAC in local, regional and global roles and has been instrumental in driving some of the region’s most effective and awarded digital work in FMCG, including Lifeboy’s Help a Child Reach 5 campaigns and Johnnie Walker Blue Label’s “Gentleman’s Wager” campaigns that relied extensively on digital media to grow brand and business results.


LEAD 2017 - Day One @ 14:20

How to apply growth-hacking techniques to analogue brands

  • What growth hacking actually means, and how it differs from traditional marketing
  • The challenge for ‘Analogue’ brands
  • A consumer centric framework to enable growth hacking for ‘analogue’ brands
  • Case studies including Lifebuoy Infection Alerts System and McDonalds McDelivery

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