Ronnie Brown | Head of Digital
DirectAsia | Singapore

Ronnie Brown, Head of Digital, DirectAsia

Ronnie moved into digital in 1999 as he was fascinated with new technology and its effects on human behaviour, particularly in marketing where he started his career. That fascination has not dimmed in the intervening 17 or so years. Finding value for businesses in this intersection of technology and behaviour is where he is most happy and productive. Spending time both agency (Outside Line, WEMS & Quirk) and client side (EMI Records, Reed Exhibitions, Hiscox and now DirectAsia) has given him a rounded view of digital. He has been in Singapore since August 2015 and is slowly improving his Singlish. Outside of work he supports Southampton FC, is a big fan of The Fall and was a member of the IAB Social Media Council in the UK for over five years. He tries desperately to keep his geeky tendencies at bay but always gives himself away at some point.


LEAD 2017 - Day One @ 14:40

How realistic is the expectation that marketing analytics will help find causation?

  • How much can marketers trust analytics solutions that claim to measure causation, particularly in reference to offline activities for which the path of causation cannot be easily measured?
  • How reliably can marketing solutions predict causation over the long term?
  • How can the impact of long-term brand building activities, for which direct revenue cannot be attributed except by proxy, be measured?
  • Does the focus on marketing analytics privilege the short-term to the detriment of the long-term?

back to speakers