Rohan Lightfoot | Managing Director
Isobar Asia Pacific | Singapore

Rohan Lightfoot, Managing Director, Isobar Asia Pacific

Rohan has worked in advertising for more than 21 years. He has lived in the UK, US and China and has been in China for 10 years. He has worked with some of the world’s most famous brands and his areas of expertise include sport, youth, luxury goods, alcohol, mobile phones, airlines and media.


LEAD 2017 - Day Two @ 15:40

Using technology to iron out friction in the path to purchase

  • What areas must brands focus on in order to iron out friction in the path to purchase?
  • How can marketers successfully implement technology to make their product or service frictionless?
  • Can experiential tech (AR, VR, AI, and Voice) transcend the prototype stage to be a source of ease for consumers?
  • What are the possible applications for experiential tech in the areas of retail, government, healthcare and education that would improve convenience?

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