Rahul Mudgal | Marketing Leader – Career Business, Asia, Middle East & Africa
Mercer | Singapore

Rahul Mudgal, Marketing Leader – Career Business, Asia, Middle East & Africa, Mercer

Rahul Mudgal has over 15 years of experience in B2B marketing, account management and consulting. He leads solution marketing for Mercer’s Career (erstwhile Talent) business portfolio across Asia, Middle East and Africa. He is passionate about digital storytelling and content , and is currently involved with expanding Mercer’s digital footprint in the region. He has an undergraduate degree in business economics and an MBA in strategic marketing. He has also completed an executive program in marketing strategy from the NUS Business School, and is currently pursuing a part-time master’s in digital media management from Hyper Island. He was recognized as one of the top-50 marketers in 2016 by CMO Asia, under the aegis of the World Brand Conference.


LEAD 2017 - Day One @ 14:20

Applying design thinking to marketing

  • What design thinking actually means: An overview of IDEO’s design thinking framework and its relevance to marketers
  • What traditional marketing is like for B2B companies, and how design thinking upends this
  • How Sirius Decisions helps redesign content creation and deployment
  • How design thinking builds empathy into a company’s infrastructure

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