Priyanka Nadkarni | Marketing Director
Window Seat Group | Singapore

Priyanka Nadkarni, Marketing Director, Window Seat Group

Priyanka Nadkarni is the Marketing Director of Window Seat Group, a strategic marketing consultancy helping senior marketers across Asia Pacific identify opportunities for digital marketing integration and optimization. In her role, she partners with CMO/Heads of Marketing/senior marketers in strategy development and execution; identifying insights from data, isolating the right opportunities for development and improvement, and building capabilities within their marketing and sales teams in digital tools, platforms and channels. Prior to Window Seat Group, Priyanka built her career navigating the Asia Pacific marketing landscape for two of Australia’s largest banks, covering both B2B and B2C products in over 32 markets in Asia Pacific, Europe & America. She is the Co-Vice-Chairperson of ICON Singapore - the Influence, Collaboration and Opportunity Network for B2B Professionals in Asia Pacific and the Vice President of the Melbourne Business School Alumni in Singapore. Priyanka has an MBA from Melbourne Business School, Australia and a Bachelor of Business (Marketing) from RMIT University, Australia.


LEAD 2017 - Day One @ 13:40

Which social media channels offer the best prospects for organic reach?

  • What does it take to gain organic reach on Facebook?
  • What does it take to get views on YouTube?
  • Which social media platforms are most brand-friendly?
  • Which platforms are most cost-effective?

LEAD 2017 - Day Two @ 15:40

How can B2B marketers create reward programmes that go beyond giving customer discounts?

  • In what ways are B2B customers similar to B2C customers? In what ways are they different?
  • Is it fair to say that businesses are, first and foremost, concerned with cash benefits? Do they care about non-cash rewards?
  • Is it possible to build a B2B loyalty programme without giving customer cash incentives? If so, how?

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