Priyanka Nadkarni is the Marketing Director of Window Seat Group, a strategic marketing consultancy helping senior marketers across Asia Pacific identify opportunities for digital marketing integration and optimization. In her role, she partners with CMO/Heads of Marketing/senior marketers in strategy development and execution; identifying insights from data, isolating the right opportunities for development and improvement, and building capabilities within their marketing and sales teams in digital tools, platforms and channels. Prior to Window Seat Group, Priyanka built her career navigating the Asia Pacific marketing landscape for two of Australia’s largest banks, covering both B2B and B2C products in over 32 markets in Asia Pacific, Europe & America. She is the Co-Vice-Chairperson of ICON Singapore - the Influence, Collaboration and Opportunity Network for B2B Professionals in Asia Pacific and the Vice President of the Melbourne Business School Alumni in Singapore. Priyanka has an MBA from Melbourne Business School, Australia and a Bachelor of Business (Marketing) from RMIT University, Australia.