Priya Mudgal | Singapore Business Leader
Pearl Lam Galleries | China

Priya Mudgal, Singapore Business Leader, Pearl Lam Galleries

Priya leads Art Advisory and Sales for Pearl Lam Galleries in Singapore, Asia’s largest and one of the biggest names in contemporary art globally. Priya is passionate about enhancing the positioning of Asian art in the global art market. More than nine years back, Priya chose her passion for art over her thriving career as a corporate communications professional. Since then, she has been responsible for sales and marketing aspects of a multitude of renowned Asian visual artists, both masters and contemporary. Priya holds a Masters in Communication from the Mudra Institute in India and an executive program in Art Writing from the Sotheby’s Institute of Art.


LEAD 2017 - Day One @ 14:40

How realistic is the expectation that marketing analytics will help find causation?

  • How much can marketers trust analytics solutions that claim to measure causation, particularly in reference to offline activities for which the path of causation cannot be easily measured?
  • How reliably can marketing solutions predict causation over the long term?
  • How can the impact of long-term brand building activities, for which direct revenue cannot be attributed except by proxy, be measured?
  • Does the focus on marketing analytics privilege the short-term to the detriment of the long-term?

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