Phi Van Nguyen | Market Development Manager
Retail Food Group | Australia

Phi Van Nguyen, Market Development Manager, Retail Food Group

Phi holds an MBA from Australia majoring in marketing communication. Her experience spans over 20 years as a senior executive in brand, retail, and franchise development across global emerging markets in Asia, EME, and Eastern Europe. Currently, she is Head of Asia and The Pacific of Retail Food Group, a listed retail group from Australia. Phi is also board advisor at the Chief Marketing Officer Council (CMO), 2015 award winner of Retail Leadership presented by Asia Retail Congress, and author of three books, “Franchising – The Short Route to Global Markets” (2015), “Cross The Rice Field & Reach The World” (2016), and Go Global Guidebook (2017).


LEAD 2017 - Day Two @ 11:55

Chair's Opening Remarks

LEAD 2017 - Day Two @ 14:40

Engaging with customer reviews: What’s the best strategy?

  • Should you engage with trolls?
  • How do you deal with customers who have publicly criticized you?
  • Should customers who’ve complimented you be rewarded?

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