Peggy Zhu | Head of Performance Marketing
Grab | Singapore

Peggy Zhu, Head of Performance Marketing, Grab

An international marketing professional with over 12 years of experience in various industries. Passionate about everything internet and tech. Specialised in performance marketing, marketing analytics, digital and social. Educated in China and Singapore, with both technical and marketing background, my expertise is to grow greenfield for both start-ups and established MNC environments.

Appearances:



LEAD 2017 - Day Two @ 16:00

Guiding customers to buy

  • How to use customer journey maps to help shorten the customer journey
  • How to understand where customers fall off, and what can be done to re-engage those who won’t buy
  • How customer journey maps can make marketing cheaper and more effective
Moderator: Sanchit Mendiratta, Partner, Happy Marketer
Darren Yeo, Experiment Lead at DBS Innovation Group, DBS
Govind Kavaturi, Director of Expansion – APAC, Branch Metrics
Peggy Zhu, Head of Performance Marketing, Grab
Priyanka Bhargav, Associate Director, Consumer Insights and Research/Corporate Communications/PR, Myntra Designs

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