Pedro Baliza | Executive Vice President - Marketing
CMG.Asia (California Fitness Vietnam) | Vietnam

Pedro Baliza, Executive Vice President - Marketing, CMG.Asia (California Fitness Vietnam)

Pedro is responsible for aligning CMG.ASIA’s business and marketing strategy in its expansion towards becoming an digital and mobile first organization. Prior to CMG, Pedro was in Lazada Group, where he served as Director of FMCG Categories as well as the Head of Marketplace and Business Development in Vietnam. While there he focused on adding new categories to the business, exploring the scalability of marketplace seller base management and introducing Cross Border into Vietnam. Before that, he served as a VP of Business Development for Nova Founders Capital, the leading financial services investment group, where he focused on launching new web and mobile businesses.


LEAD 2017 - Day One @ 15:00

Making your marketing truly growth-based

  • How do you train people to be ‘growth hackers’ rather than marketers?
  • What cultural changes need to take place to make marketing truly growth-based?
  • What pace of action do you have to get used to be a true growth hacker? Do you have to work faster, or just differently?

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