Patrick Young | Insights Director
Kadence Singapore | Singapore

Patrick has over 10 years of international research experience having lived and worked in Europe, Australia and Singapore. Patrick has worked on a range of business issues including target exploration, market penetration, brand positioning, concept testing, and creative evaluation. With a depth of experience in large scale, international research, Patrick has managed and undertaken fieldwork in the UK and overseas – including a range of diverse countries such as Russia, China, India and Nigeria – to provide clients with crucial answers to critical questions about concept testing, brand positioning, innovation, communications and marketing. He in experienced in moderating qualitative research and insight workshops in Europe, Africa, Australia and Asia, using a variety of qualitative methodologies, including: insight discovery workshops, in-depth interviews, online communities, focus groups and ethnographic visits. Patrick has co-authored a range of papers and lectures on the importance of creativity, psychology and storytelling in business. With a passion for sharing knowledge and developing talent, he has spoken at a number of universities and conferences including UNSW, Macquarie University, and ESOMAR and has been a visiting lecturer at the University of Kent. He has recently co-authored a book on Workshops – Nobody Wants a Hammer - on how to make the most of insight-led workshops.