Oliver Woods | Director of Digital & Social Strategy
Red2digital | Vietnam

Oliver Woods, Director of Digital & Social Strategy, Red2digital

Oliver Woods is Director of Digital & Social Strategy at RED2 Digital, a Southeast Asian digital agency. He has 10 years of experience working in digital marketing around APAC, having worked with clients like Samsung, P&G, StarHub, PETRONAS & Unilever. He specialises in digital transformation of traditional or conservative organisations like Governments (Malaysia, Singapore, Vietnam & Australia), telcos (Axiata, StarHub, Celcom) and financial institutions (CIMB, UOB, UBS, AIA & Standard Chartered).


LEAD 2017 - Pre-Conference Workshop @ 14:30

Country Clinic 5: Vietnam

  • Understanding Vietnamese Consumer Culture: A brief overview of Vietnamese history & culture, and key emerging trends around business & technology
  • Emerging Platforms: Understanding critical Vietnam-only platforms (Foody, Zalo, etc.) and global brands that have done well using them (7UP, Coca-Cola)
  • A (genuinely) mobile-first nation: An overview of the mobile revolution that Vietnam is currently experiencing, and how brands are capitalising upon it (California Fitness)
  • Winning Hearts & Minds in Digital: Blending Vietnamese culture with modern content marketing (Quan Ut Ut/Bia Craft)
  • Offline to Online: Understanding how you can use integrated marketing to drive success in Vietnam (Grab)

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