Nanthekumar Tamilselvan | Assistant Director, Lifecycle Marketing
Club 21 | Singapore

Nanthekumar Tamilselvan, Assistant Director, Lifecycle Marketing, Club 21

Having spent his entire career in the digital landscape, Kumar is a data-driven marketing advocate with extensive experience in tracking, analysing and optimizing massive Lifecycle Marketing programs. He has also transformed numerous digital transformation initiatives in the region with his ability to forge direct relationship between consumer needs and business goals using strategy, data analytics and automation tools. Once a lead digital strategist ranked Captain in the SAF, he has since moved on to work with brands like Microsoft, Shell, American Express, Lenovo, Citibank, Procter & Gamble, Starbucks, PropertyGuru and Club21 where he has led exciting data-driven experiences and brand initiatives. He continues to drive profits and viability for a wide range of businesses in industries that include financial services, property and luxury fashion. As the resident Lifecycle Marketing director at Club21 Singapore, Kumar seeks to champion and revolutionize the luxury retail industry with the power of data and technology. A recipient of a Masters in Analytics, Kumar is also an invited speaker for many digital conferences and forums.


LEAD 2017 - Day Two @ 11:55

Chair's Opening Remarks

LEAD 2017 - Day Two @ 15:40

How can B2B marketers create reward programmes that go beyond giving customer discounts?

  • In what ways are B2B customers similar to B2C customers? In what ways are they different?
  • Is it fair to say that businesses are, first and foremost, concerned with cash benefits? Do they care about non-cash rewards?
  • Is it possible to build a B2B loyalty programme without giving customer cash incentives? If so, how?

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