Marine Obin-Ratto | Head of Marketing Operations
Interparfums | France

Marine Obin-Ratto, Head of Marketing Operations, Interparfums

Head of Marketing Operations at Interparfums Asia Pacific, Marine Obin leads Marketing, Media and Merchandising activities across 17 markets for all 12 fragrance brands in Interparfums’ portfolio. She saw the Internet’s potential for marketing early on, collaborating in 2000 with a start-up disrupting the art world. Since then, she is a firm believer in the power of digital and social media to further connect consumers to brands. She likes to combine traditional marketing, public relations, digital marketing, social media, and in-store experience to reach all potential consumers and engage them. During her 14-year long career in the cosmetics and fragrances industry, Marine has held various marketing positions at leading industry players –from L’Oreal to LVMH, Shiseido and Interparfums and lived in multiple countries being based out of Singapore since 2011.


LEAD 2017 - Day One @ 13:40

Which social media channels offer the best prospects for organic reach?

  • What does it take to gain organic reach on Facebook?
  • What does it take to get views on YouTube?
  • Which social media platforms are most brand-friendly?
  • Which platforms are most cost-effective?

LEAD 2017 - Day Two @ 14:40

Ensuring authenticity in influencer marketing

  • How to search for the right influencers
  • How to co-create content with influencers that feels authentic
  • How to do influencer marketing at scale

back to speakers