Maelle Pochat | Co-Founder, General Manager
Try and Review |

Maelle Pochat, Co-Founder, General Manager, Try and Review

After completing her MSc in Management at Neoma Business School in France in 2006, Maelle Pochat started her career in product management and marketing at Yves Rocher, leading international cosmetic brand. Maelle moved to Singapore in 2011, where she invested in e-commerce startup Foxysales.com and joined the team as managing partner. In 2015, Maelle co-founded TryandReview.com, an independent website for genuine and non-paid consumer reviews in Asia. Maelle started this new tech venture as she believed in giving brands the confidence to put their consumer voices front and center in marketing content strategies. Indeed, Beauty & FMCG brands can now leverage on Try and Review to get authentic user-generated content and boost sales.

Appearances:



LEAD 2017 - Day Two @ 14:40

Engaging with customer reviews: What’s the best strategy?

  • Should you engage with trolls?
  • How do you deal with customers who have publicly criticized you?
  • Should customers who’ve complimented you be rewarded?
Moderator: Phi Van Nguyen, Market Development Manager, Retail Food Group
Philipp Kristian Diekhöner, Author, The Trust Economy
Joseph Lim, Chief Marketing Officer, Tune Talk
Maelle Pochat, Co-Founder, General Manager, Try and Review
Shyanne Browning, Senior Manager, Customer Experience, Funding Societies

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