After completing her MSc in Management at Neoma Business School in France in 2006, Maelle Pochat started her career in product management and marketing at Yves Rocher, leading international cosmetic brand. Maelle moved to Singapore in 2011, where she invested in e-commerce startup Foxysales.com and joined the team as managing partner. In 2015, Maelle co-founded TryandReview.com, an independent website for genuine and non-paid consumer reviews in Asia. Maelle started this new tech venture as she believed in giving brands the confidence to put their consumer voices front and center in marketing content strategies. Indeed, Beauty & FMCG brands can now leverage on Try and Review to get authentic user-generated content and boost sales.