Linda Tran | Director of CALIPSO, Content & Social Media
CMG.Asia | Vietnam

Linda Tran, Director of CALIPSO, Content & Social Media, CMG.Asia

Based in Ho Chi Minh City (Vietnam), Linda Tran is a marketer and communication strategist. Currently Director of CALIPSO cum Content & Social Media at CMG.ASIA, Linda leads all marketing content initiatives, across multiple platforms and formats to drive engagement, retention, leads and positive customer behavior. Prior to CMG.ASIA, Linda was the Head of communications for CHANEL Vietnam, directing overall communication of all Chanel’s business divisions with the focus on development of dynamic presence and strategic positioning of the brand in Vietnam.


LEAD 2017 - Day One @ 13:20

How marketers should think about virality

  • Why virality is an important measure of a social media marketer’s success
  • Is virality predictable? If so, how do you do so?
  • Campaigns that have gone viral – examples of regional campaigns from ZALORA, Chanel, CMG.Asia and more

LEAD 2017 - Day Two @ 14:40

Ensuring authenticity in influencer marketing

  • How to search for the right influencers
  • How to co-create content with influencers that feels authentic
  • How to do influencer marketing at scale

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