Based in Ho Chi Minh City (Vietnam), Linda Tran is a marketer and communication strategist. Currently Director of CALIPSO cum Content & Social Media at CMG.ASIA, Linda leads all marketing content initiatives, across multiple platforms and formats to drive engagement, retention, leads and positive customer behavior. Prior to CMG.ASIA, Linda was the Head of communications for CHANEL Vietnam, directing overall communication of all Chanel’s business divisions with the focus on development of dynamic presence and strategic positioning of the brand in Vietnam.