Kristen Zavo | Director, Strategic Projects and Affiliate Partnerships
Luxottica North America | United States

Kristen Zavo, Director, Strategic Projects and Affiliate Partnerships, Luxottica North America

Kristen Zavo is Director of Insight & Innovation at Luxottica, where she helps drive all aspects of the innovation process, from identifying strategic opportunities, to managing the ideation process and pipeline, to supporting the growth of an innovation-focused culture. Her background in strategy, finance and management consulting has provided her with ample experience in working with cross-functional teams and aligning both external and internal stakeholders. Kristen is also a public speaker and contributor to The Huffington Post. She was recently featured as a “Top 40 Innovation Influencer” by Brightidea and Leadtail. Kristen earned her MBA in Finance from the John F. Welch College of Business at Sacred Heart University in Fairfield, CT. She also has a BS in Business Administration, with an emphasis in Marketing plus a double major in Psychology and minor in Mathematics. In her spare time, Kristen enjoys traveling, fitness and spending time at the beach. You can connect with her on twitter @kristenzavo and LinkedIn at .


LEAD 2017 - Day One @ 10:55

Chair's Opening Remarks

LEAD 2017 - Day Two @ 09:10

Keeping up with the Zs: What marketers need to know about Gen Z

  • What growing up with complete internet connectivity has done to the way Gen Z views the world
  • How do Gen Z differ from ‘millennials’?
  • How marketers can overcome Gen Zs distrust of brands and advertising

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