Kalli Swaik | Senior Marketing & Social Mission Manager
Ben & Jerry’s Asia & New Markets | Singapore

Kalli Swaik, Senior Marketing & Social Mission Manager, Ben & Jerry’s Asia & New Markets

As Ben & Jerry’s point person in Asia Pacific, Kalli’s responsible for crafting brand strategy and communication plans in existing markets, as well as coordinating new market expansion around the world. But it doesn’t stop there. Like all Ben & Jerry’s employees, Kalli stands up when there’s a cause worth fighting for. That passion has put her center-stage in a number of change-making campaigns, taking on issues of climate and social justice from Australia to Singapore. In 2015, she was instrumental in Ben & Jerry’s Save our Swirled campaign, raising awareness of the dangers of climate change and the need for international agreement to reduce carbon emissions.


LEAD 2017 - Day One @ 09:10

How can technology change marketing for the better?

  • What do we think consumers want different from marketers? Do they want to hear from us at all?
  • Let’s talk programmatic: In what ways has been a force for good? Will blockchain help make media buying more transparent?
  • What do marketers actually feel about the Facebook/Google duopoly? Are they using their power fairly? What can disrupt them?
  • Does the digital economy create more opportunities for new brands/start-ups? Or just cement the existing ones’ power?

LEAD 2017 - Day Two @ 09:30

How to be a brand with purpose: A case study from Ben & Jerry’s

  • Why true brand purpose really does start from the top
  • Ben & Jerry’s efforts relating to the Paris Climate Agreement and Singapore’s Green Mark standards
  • The money issue: Why just writing cheques is lazy marketing, and why brands should move beyond CSR
  • The business case for supporting a cause: Gen Z and the Millennial generation are increasingly cynical, so learn what brands can do to truly make a positive impact and impression

LEAD 2017 - Day Two @ 11:55

Chair's Opening Remarks

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