Johann Suchon | Managing Director, China, Hong Kong, SEA
Edenred | Singapore

Johann Suchon, Managing Director, China, Hong Kong, SEA, Edenred

Johann has more than a 15 years experience developing meaningful customer relationships for some of the world’s leading companies and is a recognized CRM expert. An HEC Business school graduate, Johann started his consulting career in Accenture and joined Edenred in 2005 in China, developing Loyalty and Digital Marketing Services business line. Passionate about customers relationship building strategies and consumers behavior, his insight comes from extensive strategic consulting experience for industries including automotive, retail, finance, energy, FMCG, Luxury and IT. While keeping the overall management of Edenred China and Hong Kong, since 2014 he is also in charge of Edenred Marketing Services in Singapore and South East Asia as well as the new Edenred Global Rewards offering covering USA, Latin America and APAC.


LEAD 2017 - Day Two @ 09:50

Encouraging loyalty amongst outbound Chinese travelers

  • Why Chinese tourists are particularly difficult to sell to in the first place
  • What challenges do brands face when retaining the loyalty of Chinese tourists when they go back home?
  • Case study from Sephora: How Sephora created a loyalty programme that extends seamlessly across borders

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