Jerry Daykin | Head of Global Digital Media Partnerships
Diageo | United Kingdom

Jerry Daykin, Head of Global Digital Media Partnerships, Diageo

Jerry was appointed to lead and strengthen Diageo's relationships with a range of key global media partners, joining their global Centre of Digital Excellence and supporting their wider digital transformation drive. He’s instrumental in shaping the digital, social & programmatic strategy across their leading global spirits business, home to Johnnie Walker, Smirnoff, Gordon’s & Guinness. Prior to this Jerry worked agency-side at Carat where he led media partnerships & strategy for a number of clients, including Cadbury/Mondelez where he had previously led social media marketing on the client side. He's a regular writer and blogger with contributions to a range of publications and his own active LinkedIn blog which aims to bring some Digital Sense back to marketing discussions.


LEAD 2017 - Day One @ 09:10

How can technology change marketing for the better?

  • What do we think consumers want different from marketers? Do they want to hear from us at all?
  • Let’s talk programmatic: In what ways has been a force for good? Will blockchain help make media buying more transparent?
  • What do marketers actually feel about the Facebook/Google duopoly? Are they using their power fairly? What can disrupt them?
  • Does the digital economy create more opportunities for new brands/start-ups? Or just cement the existing ones’ power?

LEAD 2017 - Day One @ 10:55

Chair's Opening Remarks

LEAD 2017 - Day One @ 17:10

The War For Your Eyes – How Augmented Reality (AR) will change advertising

  • What is Augmented Reality technology?
  • An overview of the big successes and failures of current AR technology
  • Facebook, Google & Apple’s new plans: Why AR is suddenly about to take off
  • What AR in mass advertising would look like
  • Could AR really become as standard as the banner ad?

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