JB Ray brings over 20 years’ of experience in consulting and managing CRM, Loyalty programs for B2B and B2C markets in Asia Pacific. JB has been with Edenred Singapore for 14 years in various roles from consulting, business development to account management. His 25 years’ experience spans across management consulting, CRM/Loyalty consulting for clients in Agriculture, Airlines, Automobile, Chemicals, Finance/Banking, Hospitality, Logistics, Oil and Lubricants, FMCG, Manufacturing, Retail and Technology industries. Currently, he leads the market development and expansion in South East Asia helping businesses roll out regional customer and channel programs.