JB Ray | COO, Marketing Services
Edenred | Singapore

JB Ray, COO,  Marketing Services, Edenred

JB Ray brings over 20 years’ of experience in consulting and managing CRM, Loyalty programs for B2B and B2C markets in Asia Pacific. JB has been with Edenred Singapore for 14 years in various roles from consulting, business development to account management. His 25 years’ experience spans across management consulting, CRM/Loyalty consulting for clients in Agriculture, Airlines, Automobile, Chemicals, Finance/Banking, Hospitality, Logistics, Oil and Lubricants, FMCG, Manufacturing, Retail and Technology industries. Currently, he leads the market development and expansion in South East Asia helping businesses roll out regional customer and channel programs.


LEAD 2017 - Day One @ 14:00

Rewards and incentives for B2B brands

  • How has B2B engagement evolved over the years?
  • What B2B loyalty is in today’s context – digital, social, mobile and big data impact
  • How rewards and incentives drive B2B programme success
  • Impacting the bottom line – what KPIs matter most

back to speakers